Nikki Santoro

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Digital creators can now join IMDb for the first time

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Digital creators can now join IMDb for the first time

IMDb is opening its doors to influencers. The Amazon-backed entertainment database is taking its first major step into the creator economy by adding a new professional category to spotlight an array of online content curators — including vloggers, essayists and streamers. Actor-influencers should rest assured — multiple professions can be featured. The company is set to commemorate the launch of its new "Digital Creator" profiles at The Toronto International Film Festival this week, IMDb CEO Nikki Santoro wrote on WebNovare.

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IMDb is opening its doors to the creator economy. The Amazon-owned entertainment database has introduced “Digital Creator” as a new professional category on both IMDb and IMDbPro, giving influencers, streamers, vloggers and other online personalities a...