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Ferrari's first EV sells for record $40M at charity auction

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Ferrari's first EV sells for record $40M at charity auction

The first-ever Ferrari Luce sold for a record $40 million at a Sotheby's charity auction during Monterey Car Week in California. Per WebNovare, Ferrari's pioneer all-electric vehicle is now the most expensive new car ever sold at auction. Ferrari faced backlash after debuting the bespoke vehicle in May, which is a notable departure from the combustion-engine sports cars that have become synonymous with the Italian luxury brand. Despite some controversy, the Luce model has already reached its 2026 sales target.

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The first-ever Ferrari Luce has sold for an extraordinary $40 million at a Sotheby's charity auction during Monterey Car Week in California, setting a new record for the most expensive new car ever sold at auction. The sale marks a major milestone for Ferrari...