Snap to lay off 16% of workforce under activist pressure

Snap announced on Wednesday that it would lay off 16% of its workforce and close another 300 open roles, following pressure from activist investor Irenic Capital Management to streamline its operations. Shares in the Snapchat maker surged 10% premarket.

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Snap ’s shares jumped about 7% on Wednesday after the company announced plans to slash up to 16% of its global workforce, citing AI-driven efficiencies. CEO Evan Spiegel said in a letter to staff that the reduction would affect around 1,000 members of staff and that at least 300 open positions would be closed. . Snap, the parent company of popular messaging platform Snapchat, is planning to reallocate resources to its highest priority initiatives, including increasing its net-income profitability. “Last fall, I described Snap as facing a crucible moment, requiring a new way of working that is faster and more efficient, while pivoting towards profitable growth,” Spiegel wrote. “We believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” Spiegel added. “We have already witnessed small squads leveraging AI tools to drive meaningful progress across several important initiatives, including Snapchat+, enhanced ad platform performance, and efficiency improvements in our Snap Lite infrastructure.”

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